Introducing the RideFirst DMS

The Complete
Dealer Management
Platform Built for
Powersports

One platform. Every tool your dealership needs — from F&I and deal jackets to CRM, inventory, service, analytics, and payroll tracking. Purpose-built for powersports, not adapted from something else.

View Pricing → Explore the Platform
✅ No setup fees
✅ Month-to-month
✅ Cancel anytime
🇨🇦 Canada-wide
Platform Access
RFF Partner
Dealers in the RFF finance program
FREE
Included with partnership
Standalone Access
Month-to-month, no commitment
$199/mo
Full platform, no limits
Everything included
Dashboard & Analytics
CRM & Client Files
F&I Calculator
Deal Jackets
Inventory Management
Appraisal Tool
Service Department
F&I Product Suite
Sales Staff Portal
AI Dashboard Assistant
Payroll & Commissions*
*Payroll & commissions coming soon. No contracts, no per-seat fees, no hidden charges. One flat price for your entire team.
🗂️
Scattered Tools

Spreadsheets for deals, a separate CRM, a different system for service — nothing talks to each other.

Data fragmentation
💸
Expensive Software

Enterprise DMS platforms cost $800–$2,000+/month and are built for car dealers, not powersports.

$10K–$24K annually
📉
No Profit Visibility

No clear picture of front-end gross, F&I gross per deal, per-staff performance, or true unit profitability.

Margin leakage
🔁
Lost Customers

No systematic follow-up process, no client history, no way to know when a buyer is ready for their next unit.

Lost repeat business
The Platform

Every Tool. One Login.

Built specifically for powersports dealers — not a generic automotive system retrofitted to two-wheels.

📊
Dashboard & Analytics

Real-time performance overview for your entire operation — deals, revenue, and team metrics at a glance.

✓Total quotes, deals & open jackets
✓Avg F&I gross per deal
✓Live application feed (RFF leads)
✓Revenue trend tracking
👥
CRM & Client Management

Full client lifecycle tracking from first contact through repeat purchases, with complete interaction history.

✓BP# client profiles with full history
✓Call, email, deal & service notes
✓Document storage per client
✓Salesperson assignment & tracking
🧮
F&I Calculator & Quoting

Structure deals in seconds. Build accurate payment quotes tied directly to your live inventory.

✓Payment quoting on live stock
✓GAP, warranty & credit insurance
✓F&I product profit tracking
✓Saved quotes with RF# reference
📁
Deal Jackets

Every deal tracked from application through funding — with full status visibility for your whole team.

✓Status pipeline: App → Structured → Funded
✓Linked to client CRM profile
✓F&I gross & RFF earnings logged
✓Open jacket count on dashboard
🏍️
Inventory Management

Your unit listings managed in one place — filter by make, type, colour, and availability in real time.

✓Full unit catalogue with filters
✓Public showroom page generation
✓Appraisal tool & trade-in tracking
✓Tied directly to F&I calculator
🔧
Service Department

Full service department management — work orders, job tracking, and service analytics all in one portal.

✓Work order creation & management
✓Service staff portal & assignments
✓Service analytics & reporting
✓Linked to client CRM records
🧑‍💼
Sales Staff Portal

Full sales team management — consultants and managers each get their own optimized dashboard with pipeline, reports, and performance tracking.

✓Sales Consultant & Manager dashboards
✓Lead pipeline with drag-and-drop stages
✓Commission tracking & sales reports
✓Tool permissions per staff member
🤖
AI Dashboard Assistant

An intelligent assistant built into your dealer portal — answers questions, pulls live data, and walks you through every tool on the platform.

✓Live data — deals, inventory, leads & service
✓Step-by-step platform guidance
✓Real-time stats on demand
✓Always on — no extra setup required
📈
Profit Analytics

Deep profitability reporting — by unit, by type, by staff, and by time period. Know your real numbers.

✓Front-end gross per unit sold
✓Avg profit D/W/M/Y breakdowns
✓Avg recon cost per unit type
✓Avg F&I gross & products per deal
💳
Payroll & Commissions

Automatically track staff gross contributions and calculate weekly commissions — no more spreadsheets.

✓Weekly gross per sales staff
✓Commission % per employee
✓Auto-calculated pay summaries
✓Period-over-period comparison
⚡ Coming Soon
AI Dashboard Assistant

Your Dealership Has a Brain Now

Built directly into your dealer portal — it reads your live data, knows every tool on the platform, and answers questions in plain English. No dashboards to dig through. No reports to run.

AI Dashboard Assistant

Ask it anything about your operation.

Every answer is pulled from your actual dealership data in real time — not a generic response.

🏍️
Inventory
"How many units available?" · "Any dirt bikes below $7,000?" · "What's in stock by type?"
💰
Sales & F&I
"What's my F&I gross this month?" · "How many deals funded?" · "What's my avg deal size?"
📁
Deal Jackets
"How many open jackets?" · "Any deals pending docs?" · "Show me in-progress deals"
🔧
Service
"How many open work orders?" · "Any urgent tickets?" · "What's pending parts?"
👥
Sales Staff & Leads
"Who are my top performers?" · "How many active leads?" · "Any tasks overdue?"
⚡
More coming
Task creation, client lookups, deal structuring assistance, and more being added continuously.
ridefirstfinance.ca/dealer-dashboard
Quotes
48
Deals
17
Avg F&I
$1,840
Open Files
6
ClientUnitAmountStatus
J. Tremblay2024 CRF450$14,200 Funded
M. Leblanc2023 Outlander$18,900 Structured
R. Singh2024 Spyder$22,500 Applied
A. Fortin2022 KTM 890$11,400 Review
Units by Type
Motorcycle
ATV/UTV
Snowmobile
F&I Attach Rate
GAP
Warranty
Insurance
Live Dashboard

Your Entire Operation
In One View

See what's moving, what's funded, what's pending, and where your money is coming from — without opening a single spreadsheet.

📊
Real-Time Deal Pipeline
Every active deal jacket visible by status — Applied, In Review, Structured, Funded — updated instantly.
💰
F&I Gross Visibility
Average F&I gross per deal, total earnings, and product attach rates — know exactly where your back-end money is coming from.
🎯
RFF Lead Integration
RFF partner dealers see their live application feed directly on the dashboard — pre-screened buyers, no extra work.
Before vs After

What Running Without It Costs You

Most powersports dealers are leaving real money and real customers on the table — not from lack of effort, but lack of infrastructure.

❌ Without RideFirst DMS
📋Deals tracked on spreadsheets — no status pipeline, no accountability
🤷No idea which salesperson is actually profitable after F&I and recon
📞Customer follow-up reliant on memory — most past buyers never contacted again
💸Enterprise DMS platforms at $800–$2,000+/month — not built for powersports
🔧Service and sales operating in silos — no connection to client history
📉F&I product attach tracked manually — no reporting, no accountability
✅ With RideFirst DMS
📁Every deal in a digital jacket — full pipeline from application to funding
📈Per-staff gross, commission tracking, and F&I performance — fully automated
👥Every customer profiled with full contact, deal, and service history in one place
💵$199/month flat — or free with RFF partnership. No per-seat fees, no surprises
🔗Service, CRM, inventory, and F&I all linked — one record per customer, forever
🎯F&I attach rate, average gross per product, and total back-end — tracked automatically
Pricing

Simple. Transparent. Earned.

We don't lock you in. We don't charge per seat. We earn your business through results — not contracts.

⭐ Best Value
RFF Partner
$0
/month

Partner with RideFirst Finance for lead generation and F&I — get the full DMS platform at no additional charge. We profit when you profit.

✓Full platform access — every module
✓Unlimited users & staff accounts
✓RFF lead feed integrated to dashboard
✓F&I structuring & deal jacket tools
✓CRM, inventory, service & analytics
✓Sales staff portal — consultants & managers
✓Cancel partnership anytime
RFF fee: $500 flat + 25% reserve per funded deal · F&I products split 75/25 in your favour
Standalone
$199
/month

The complete DMS platform with no finance partnership required. Month-to-month, no commitment, no setup fee.

✓Full platform access — every module
✓Unlimited users & staff accounts
✓CRM, inventory, service & analytics
✓F&I calculator, deal jackets & quoting
✓Sales staff portal — consultants & managers
✓No setup fee, no annual contract
✓Cancel anytime
No per-seat charges · No feature tiers · One price, everything included

💡 Upgrade to RFF Partnership at any time to remove the monthly fee entirely.

The Math

What One Extra Deal Pays For

The platform pays for itself if it helps you close one additional deal — or prevents one customer from slipping through the cracks.

Standalone Scenario — Single Month
Mid-size powersports dealer, 10–15 units/month
Realistic Example
Platform subscription costMonth-to-month, full platform
−$199
1 recovered deal from CRM follow-upPreviously lost to no-contact — avg unit at $14,500
+$1,200
Improved F&I attach via deal jacket tracking1 additional GAP + warranty per 5 deals, avg $850 gross
+$850
Staff accountability improvementSalesperson performance visibility → 1 extra unit
+$900
Net Monthly Gain (conservative)
+$2,751
Conservative estimates. Most dealers see meaningful improvement within 30–60 days of structured deal tracking.
Getting Started

Up and Running in Days, Not Months

No lengthy onboarding. No migration headaches. No dedicated IT required.

1
Sign Up

Choose partnership or standalone. No contracts to sign, no setup fees to pay. Account created same day.

2
Load Your Inventory

Add your units via the inventory builder. Your stock feeds directly into your F&I calculator and showroom page.

3
Set Up Your Team

Add your sales and service staff. Assign salesperson IDs and configure your F&I product menu.

4
Start Tracking Deals

Open deal jackets, build quotes, log clients in the CRM. Everything is connected from the first entry.

5
Watch the Numbers

Your dashboard fills in automatically. Gross, F&I attach, pipeline, staff performance — real data, in real time.

Ready to Run a Tighter Operation?

Whether you're joining the RFF finance program or just want the platform on its own — let's get your dealership set up. No commitment, no pressure.

Get Started Today → 📞 Talk to Us First

🔒 No long-term contracts · Cancel anytime · Partners get the platform free