RideFirst Finance markets your inventory, generates qualified leads, and handles all financing — at zero cost to your dealership. No upfront fees. No long-term contracts. Cancel anytime.
Meta, Google, and TikTok campaigns require constant budget, creative, and management to generate qualified leads.
Third-party lead providers sell the same leads to multiple dealers, driving up competition and reducing close rates.
Hiring, training, and retaining a finance manager to handle non-prime customers is expensive and time-consuming.
Units sitting on the floor cost you floorplan interest every day. Non-prime customers are an untapped market most dealers ignore.
We become your dedicated non-prime finance and marketing arm — at no cost to your dealership.
We run all social media campaigns, paid advertising, and organic content marketing targeting buyers who are actively looking for powersports financing.
Every lead is pre-screened through our application portal. By the time a client reaches your floor, they've already been vetted for intent and basic eligibility.
We specialize in bad credit, no credit, and rebuilding credit customers — a segment most dealers leave on the table. Our lender network covers the full non-prime spectrum.
We never discount your units. Deals are structured at full retail pricing, protecting your margin and your brand value with every transaction.
We handle all client communication from first inquiry through delivery — keeping your team focused on what they do best while we develop loyalty in your customer base.
We actively nurture your client base for future purchases, trade-ins, and referrals — building long-term revenue for your dealership without additional effort from your team.
Real scenario showing exactly what your dealership earns on a standard non-prime powersports transaction.
Numbers are illustrative. Actual results vary by unit price, lender terms, and F&I product selection. RFF fees apply only on successfully funded deals.
See exactly what changes when you add RideFirst Finance as your non-prime partner.
Simple, transparent, and completely hands-off for your team.
We align on your inventory, pricing, and preferences. No long-term commitment required — just a simple working agreement.
RFF runs all digital marketing, social content, and advertising featuring your inventory — driving buyers to our lead capture system.
Buyers apply through our portal. We screen, pre-qualify, and submit their file to our lender network on their behalf.
Once approved, RFF coordinates the transaction at full MSRP with the lender, handling all the F&I paperwork and compliance.
Funding clears, your dealership receives full payment. RFF collects the $500 flat fee and 25% reserve + 25% FI share on closing.
Everything you need to know about how we work together — no fine print.
No retainers, no setup fees, no minimum commitments. You only pay RFF when a deal successfully funds — our success is directly tied to yours.
No long-term lock-in. If the partnership isn't working for your dealership, you can cancel with notice at any time. We earn your business with results, not contracts.
A flat $500 per funded deal plus 25% of the bank reserve generated. All F&I products including GAP and extended warranties are split 75/25 in your favour.
"We were turning away non-prime customers every week without a second thought. RideFirst plugged right into our operation and we started moving units we'd given up on. Zero effort from our team."
"The fact that they handle all the marketing and lead gen at no cost to us was hard to believe at first. But the first month we had four deals fund and didn't spend a dollar on advertising. The math speaks for itself."
"Our aged inventory problem was costing us serious floorplan money. RideFirst specifically targets buyers looking for financing — those are exactly the customers sitting on the sidelines who nobody else was reaching."
Let's talk about your inventory and how RideFirst Finance can start generating results for your dealership — at zero cost to you.
🔒 Confidential · No obligation · We'll walk you through the full program in 30 minutes